FARM machinery firm MST Group has secured the Massey Ferguson franchise for South Devon.
The dealership will be run from the company's depot at Lee Mill, near Plymouth, and along with its Mid and East Devon franchise makes MST one of the largest Massey dealerships in the county.
As part of the expansion, MST has taken on two staff members from the previous franchise holder, welcoming Stuart Day as agricultural sales manager for South Devon and Andy Frampton as agricultural technician.
Graham Joll, MST's head of sales, said: "This is an exciting development for MST."
He added: "We recently invested £115,000 in a new lorry, based at the Lee Mill depot, to aid efficient delivery and collection of machinery across the county."
In 2012, MST was acquired by private investment business Longhouse Group with a view to investing in the company and contributing to growth generally in the region.
The new Massey Ferguson franchise and staff members, along with MST's appointment earlier in 2013 as main dealer for Pottinger in Devon, are in line with the group's expansion plans.
These include a purpose-built depot to support customers in South Devon with planning due to get under way this year.